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Lead? When someone in marketing speaks about leads, they are likely referring to potential customers who have not yet expressed an interest in your...

B2B demand generation is the process of creating interest in and demand for a product or service from existing business customers. It can be used...

What does it mean when an email is flagged? Email flags are a way for you to make email easier to find later. Flags...

Puffery in Advertising: Puffery is an advertising term that refers to exaggerated claims or statements about products or services. The Federal Trade Commission (FTC) has...

HVAC Email Marketing is a great way to connect with potential customers and keep them updated on your company’s latest products and services. By using...

Lead nurturing is a marketing strategy that encourages customers to engage with an organization by sending them valuable information, offers, and updates. While the concept...