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Explaining difference between a Lead Vs. a Prospect.
Lead? When someone in marketing speaks about leads, they are likely referring to potential customers who have not yet expressed an interest in your...
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What Is B2B Demand Generation?
B2B demand generation is the process of creating interest in and demand for a product or service from existing business customers.
It can be used...
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What does it mean when an email is flagged?
What does it mean when an email is flagged? Email flags are a way for you to make email easier to find later. Flags...
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What’s Puffery in Advertising?
Puffery in Advertising: Puffery is an advertising term that refers to exaggerated claims or statements about products or services.
The Federal Trade Commission (FTC) has...
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HVAC email marketing: Complete guide to start
HVAC Email Marketing is a great way to connect with potential customers and keep them updated on your company’s latest products and services.
By using...
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What is lead nurturing and how will that help in B2B Lead generation?
Lead nurturing is a marketing strategy that encourages customers to engage with an organization by sending them valuable information, offers, and updates.
While the concept...
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