Conversation analytics is a field of study that uses data analytics to understand how customers interact with businesses, and how this interaction affects business outcomes. By understanding how customers communicate […]
Bounce rate and exit rate are two important metrics to measure when it comes to website analytics. But what’s the difference between the two? And which one should you be […]
When you’re working in digital marketing, one of the most important tools at your disposal is Google Analytics. This free tool provides detailed data on website traffic and can help […]