Google Analytics 4 Migration Checklist for 2023
Are you preparing to migrate your website to Google Analytics 4 (GA4) in 2023? Transitioning to a new analytics platform can be a daunting and complex task, but it doesn’t […]
5 Effective Ways to Leverage predictive analytics for effective HR strategies
As companies look for ways to stay competitive, leveraging predictive analytics for effective HR strategies has become increasingly important. Predictive analytics can help organizations develop more efficient HR practices and […]
What is conversation analytics and how does it work?
Conversation analytics is a field of study that uses data analytics to understand how customers interact with businesses, and how this interaction affects business outcomes. By understanding how customers communicate […]
Bounce Rate and Exit Rate: What’s The Difference?
Bounce rate and exit rate are two important metrics to measure when it comes to website analytics. But what’s the difference between the two? And which one should you be […]
What Data does Google Analytics Prohibit Collecting?
When you’re working in digital marketing, one of the most important tools at your disposal is Google Analytics. This free tool provides detailed data on website traffic and can help […]