Digital Marketing for Dentists: Is your dental clinic practice having a touch time to bring in new patients to increase your patient base? Then a digital marketing plan could be one of the best solutions.
Digital marketing is a way of using digital platforms, such as social media and the internet, to advertise your practice and connect with new patients.
Unlike traditional marketing, which uses physical advertisements, billboards, and signs, digital marketing takes place 100% in digital spaces.
Digital Marketing in Dental Practice
Marketing your dental practice has become a lot more challenging in recent years. It seems like everybody has started advertising their business on the internet and patients are overwhelmed with advertisements every day.
When you try to increase your lead generation, it can feel like you’re shouting into an abyss. This is where digital marketing comes in.
Basically, digital marketing puts your dental practice above the crowd. It’s your face to the digital world, giving you a way to engage with local patients and attract new leads.
Why Digital Marketing Is Important for Dental Practices
It’s not a secret that nearly every business is turning to digital marketing to boost their return on investment (ROI) and bolster their bottom line.
With more than 3 billion people around the world using the internet today and nearly 10% of them being highly transacted website users, businesses are shifting a big chunk of their marketing budget toward online platforms and search engines.
Digital marketing is a marketing strategy available to any dental practice owner.
However, there are many advantages to this approach, and most practices still use traditional marketing tactics.
Unfortunately, implementing digital marketing strategies will not only increase your daily exposure and bring in new patients; it can also generate more profit for your practice than other methods.
Digital Marketing Agency for Dentists
If you are like most dentists, you don’t have the time or resources to set up an in-house digital marketing department.
Instead, you rely on an outside company to handle all of your digital advertising and social media presence.
Trusted companies have already found success taking on dental practices as clients, turning their campaigns around, and increasing their traffic by 400% in 90 days.
This step-by-step guide will show you how to create a digital marketing plan that works for your dental practice.
Email Marketing for Dental Clinics
Once you get someone’s email address, you have an open line of communication that you can use to keep that potential patient interested in dental services — and ensure that your practice is the one she calls when she’s ready to schedule an appointment.
Basic email marketing is a highly effective way of accomplishing both objectives.
Here are a few best Free Email Marketing tools to start with
Social Media Marketing for Dental Clinics
Social media marketing for dental clinics is still in the early roots of adoption, but more dental practices are seeing the power of being active on Twitter, Facebook, and Instagram.
For an industry that leaves 15% of the population quivering with dread, what better way to earn a loyal patient than to consistently show them there’s nothing to fear?
But it doesn’t stop at making sure your Instagram photos aren’t too close up to make the gums look sensitive, or that your tweets are approachable and educational.
There’s more to social media marketing for dentists than hashtags, visuals, or even understanding story-telling.
SEO for Dental Practices
In October 2005, Gary Kovacs, the founder and CEO of Mozilla, was reported as saying that “The golden age of Internet Explorer is over.” I think that also marks a shift for dentist SEO, in some ways. People used to search for dentists on the yellow pages, but now they go online.
Before the Internet, most people used paper-based phone books to find dentists. But now most people search online and rarely go past page one of the search engine results.
They’re looking for a dentist who provides quality care at an affordable rate, and if they don’t find it there, they’ll keep looking until they do.
Different techniques for SEO for dental clinics allow you to rank higher than your competitors, drive more traffic to your site, and convert visitors into paying patients.
Patients usually don’t look beyond the first page of results, so sites that don’t rank high on Google or Bing are ignored. Whether you’re new to the dentist profession or run a longstanding dental practice, SEO for dentists is essential to finding new patients—and keeping them.
Affiliate Marketing for Dentists
Building an affiliate program is an excellent way for dentists to expand their practice in a cost-effective, patient-friendly way.
But it can be challenging to determine how much money you can expect to make and what the process entails.
Many savvy dental practitioners are learning how to use affiliate marketing to increase the value of their services and improve the quality of their patient experience.
As more dentists and other dental care providers learn about the potential for affiliate marketing, more opportunities will be created for those who become partners with leading dental care service portals.
PPC Campaigns for Dentists
Pay-per-click (PPC) is a type of online advertising where you pay a fee each time one of your ads is clicked and is a powerful marketing tool, but it requires a strategic approach and a whole lot of know-how.
If you handle it correctly, however, you can reach new customers, increase sales, and even get more qualified leads.
Dental practices, like medical practices overall, are becoming savvier about implementing digital marketing to increase new patient acquisition.
Promoting your dental practice to local patients with a digital marketing plan can help form more meaningful connections resulting in great value for your practice.
If you incorporate these strategies into your business, you will successfully have adopted a digital marketing plan for your dental practice to attract new patients and increase ROI for your practice.