Why is my website traffic going down all of a sudden?

As a blogger or webmaster it’s important to keep an eye on website traffic trends to see if there is a common reason why your website traffic going down.

Sometimes simple fixes can help increase traffic, such as upgrading your website’s design or adding new content. If you’re experiencing significant drops in traffic, it may be time to investigate the cause and make necessary adjustments before it becomes too difficult to recover.

There are a few reasons why website traffic may be going down all of a sudden. Possible causes could include problems with the website’s design or coding, a change in search engine ranking, or a loss of interest from potential customers. If you’re not seeing an increase in traffic despite your efforts to promote your site and if the current traffic is going down, consider investigating the possible causes and taking corrective action.

Here are few possible causes for the same that we had personally experienced

503-resource limit reached

If you are experiencing an alarming decrease in website traffic, there may be a problem with the hosting provider. Website traffic can fluctuate for many reasons, but if the site’s traffic is consistently dropping, it may be time to investigate the hosting provider.

Check if order usage module in the Cpanel or Hpanel and make sure everything are under the defined hosting plan.

website traffic going down

There are 6 modules displayed in the order usage module

  • CPU Usage
  • RAM Usage
  • I/O (Input/Output)
  • Processes
  • Disk Uage
  • Inodes
website traffic going down

If all these 6 modules are still under the given plan without exceeding the limit, you may skip this and move your investigation to other module.

There will be a notification through an email as shown below from the hosting provider if there is any issue with the current plan.

Outdated or GPL Plugins

GPL or Outdated Plugins may collide with PHP versions and cause high cpu usage which will eventually lead to sudden drop in website traffic.

When it comes to website traffic, there are a number of factors that can lead to a sudden drop. One of these is high CPU usage, which can be caused by a number of things, including outdated plugins or themes. If your website is running slowly or starting to crash, it’s likely that you’re experiencing high CPU usage. This can be a major problem, as it can lead to a loss of traffic and even cause your website to go offline.

Also Read: What AMP (Accelerated Mobile Pages) Mean On A Website?

There are a few things you can do to fix this problem, including updating your plugins and themes, or switching to a different PHP version. If you’re not sure what the cause of your high CPU usage is, you can use a tool like P3 (Plugin Performance Profiler) to help you identify the problem. Once you know what the cause is, you can take steps to fix it and prevent it from happening again.

Broken Links, Duplicate Pages or double slash in the URL

There are a number of potential causes for a sudden drop in website traffic. Broken links, duplicate pages, and double slash in the URL are all possible culprits. If you notice a sudden drop in traffic, the first thing you should do is check for any broken links on your site. If you find any, be sure to fix them as soon as possible.

HTtracker is one tool that can clone the entire website.Duplicate pages can also be a problem, so be sure to check for any duplicates and remove them. Finally, if you find that your URL has a double slash, remove it and redirect the page to the correct URL. By taking these steps, you can help ensure that your website is running smoothly and that visitors can find the content they’re looking for.

Website Mirroring attack

Website mirroring is the process of creating duplicate pages of your website. This can be done for a variety of reasons, but it can often be the cause of a sudden drop in website traffic. This is because duplicate content can confuse search engines, which may then lower your website’s ranking in search results. If your website is being mirrored, it means that someone else is copying your content and presenting it as their own.

This can lead to a decrease in traffic to your site, as well as a loss of potential customers or clients. If you suspect that your website is being mirrored, there are a few things you can do to investigate.

First, check to see if the mirror site is using your exact domain name. If so, this is a clear case of copyright infringement and you should take action accordingly.

You can also use a tool like Google Alerts to monitor the web for any new instances of your content being used without your permission. If you do find that your site is being mirrored, you can contact the owner of the mirror site and ask them to remove the infringing content. You can also take legal action if necessary.

Keyword cannibalization

Keyword cannibalization is when you use the same keyword multiple times on a single website. This can be detrimental to your website for a number of reasons. First, it can confuse search engines, which can result in your website being ranked lower in search results. Second, it can make your website appear less relevant to users, which can cause them to click away from your site.


Finally, it can result in a sudden drop in website traffic, as users are directed to other websites that offer the same or similar content. If you notice a sudden drop in website traffic, it’s worth checking to see if keyword cannibalization might be the cause. You can do this by conducting a search engine analysis or by talking to a digital marketing expert.

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