Social media has everything to learn but unpacking it is a crucial issue, especially when it comes to Social Media Analytics. it is, like, breaking a code. Let’s dig deep!
Table of Contents
This article or guide will provide you with several forms of best practices that will help you make data of your social media into clear and effective visualizations.
1. Focus: Put in the Limelight Social Media Analytics
Now let us go through an example. You are showing some pictures from your vacation trip and showing them. Do you hear me? The next thing you aren’t going to do because it makes no sense at all.
You wouldn’t play the entire album to everyone, right? Instead, it is secondhand – it is specific and such that you retain the beautiful views, and long-forgotten jokes among other things. The analogy goes to the data.
Highlight key findings: Numbers must not be your audience’s guide through the sea of information.
Highlight important parts by using tags and callouts to buyers’ attention.
For instance, such a campaign that led to spiked engagement could be illustrated using a graph that has the instances boldly labeled and probably starred.
Less is more: Instead of trying to present all the data into a single chart, think it through and put only informative elements to your charts. It’ll overwhelm everyone. Be as relevant as possible and only pick up on the information that meets this purpose.
2. Tell a Story: Data to Drama on Social Media Analytics Data
Consider your visualization as an interesting story in which the audience will become involved. Assist your audience to lucidify hikes, spikes, and valleys in the data by including short notes in the annotations.
Explain the “why”: Did you notice some sudden changes in follower count? Was it viral media or the new advertising? Include a few words introducing the context.
Connect the dots: Briefly describe some relevant activities or campaigns that could have affected the production of given data. For instance, if there seems to be a drop in engagement during the festive holiday weekends, comment on it and specify the possible cause.
3. Compare & Conquer
Being in the position of venturing out of my comfort zone regularly has taught me to look at things from a new perspective.
It would be like submitting your restaurant’s foot traffic data to the city statistics. And it tells you, isn’t !? That also concerns the social media data.
Also Read: 10 Tips on How to Use Snapchat for Your Real Estate Business
Context is king: Use labels like whether it is comparison of a data across different platforms, time periods or demographics. Such an analysis will give you a long-term view and enable you to notice what needs to be changed.
Example: Compare the level of Facebook engagement to the level of Instagram engagement by using post bars in different colors. Include labels that will reveal which platform suits better to various age segments.
4. Dates & Units: Avoid any uncertainty in the minds of users
Just trying to follow a recipe with no measurements is extremely difficult. It’s a disaster! Similarly, we can apply this for data visualization.
Clarity counts: It is important to always include a proper and precise unit in a time range that reflect your data. For instance, utilize percentage for engagement rate, hours for response time, and weeks and months for trend.
Time is of the essence: For time-related visualizations like line charts, area charts, or line charts showing trends and patterns during given time periods, use them. This seasonality and the effect of campaigns in the long term can be identified via this analysis.
5. Deep Dive: Awareness of Niche Category
Picture that you will observe overall shopping pattern of all others simultaneously Wouldn’t it? It won’t tell you much either. In turn, grouping by age or interests enables discovery of interesting trends.
Segment your data: Break your audiences into demographics, geography, or other significant specifics. In this way, your realize how distinct groups relate to your business.
Example: Analyzing age group differences, notice the content that is most appealing to each of the groups. It can also tell your content strategy how to improve and better the accuracy of the audience being targeted.
6. Listen Up: Social Listening Amplifies Your Knowledge Harvest
Just picture being able to listen to what people are saying about your business on social media. Social listening information can fix this exact issue!
Combine forces: Social media analytics combined with social listening data will help you be aware of the sentiments, trends, and discussions around a brand or industry.
Example: Use social listening data to identify recurring customer problems and remediate these in your social media content. This may help build customer satisfaction and increase brand perception.
These general best practices will help you to turn your social media analytics data into clear and impactful visuals that will tell a story, engage your audience, and open up insightful data that will help you to rise above social media.
