How to use Snapchat for your real estate business? Arguably, one of the best Snapchat features for real estate agents is Geo Filters. These are filters (similar to a virtual sticker) that Snapchat users can apply to their content if they’re in a certain area.
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For Snapchat users, placing a geo filter allows you to brand your content without having to say too much. When you are in a certain area, special filters associated with your location become available.
Real estate is very visual. Videos and photos are everything, and that’s what Snapchat is all about. I like to record snap videos while previewing the house. If a house for sale has a great view of the Salt Lake Valley, I snap it up; Sometimes with a short story. The Snap viewer gets a first-hand experience of what the view looks like.
Also Read: Is it a good practice to include tags in the sitemap?
They can message me from Snapchat and request more information about a particular home. Are there specific things you want people to see in any of your listings? Record some snap video showing them.
While all eyes are on Facebook for real estate lead generation, Snapchat is emerging as one of the top up-and-coming platforms for real estate professionals. As with most social platforms, being there gives you a huge competitive advantage in getting in front of your audience.
10 Tips on How to Use Snapchat for Your Real Estate Business
When it comes to using social media for marketing, Snapchat is often overlooked by real estate agents. But with its unique style of content and reach to a larger audience, Snapchat shouldn’t be overlooked. In fact, Snapchat is one of the most effective ways to connect with potential clients and build relationships with them.
If you’re looking to create an effective Snapchat marketing strategy for your real estate business, here are 10 tips to get you started.
- Use articles. Snapchat stories are an effective way to showcase your properties by showcasing their unique features and amenities. Give potential buyers a behind-the-scenes look at what it’s like to work with you.
- Have fun. You can still have fun while creating content for your Snapchat, while always being professional. Show your personality and be sure to use humor when appropriate.
- Take advantage of geo filters. Geofilters are a fun way to let potential clients know that you are an expert in the local real estate market. You can also use geo filters to promote specific listings or open houses.
- Use AR filters. AR filters are a great way to give potential buyers a virtual tour of a property without even stepping foot in the door. You can also use AR filters to highlight a property’s unique features.
- Offer Promotions. Offering promotions and discounts to your Snapchat followers is a great way to get them interested in your properties.
- Showcase your community. Use Snapchat to highlight the best aspects of the community around your property. Showcase local businesses, restaurants, and attractions that make it a great place to live.
- Get creative. Try to think outside the box when creating Snapchat content. Try to make your content stand out from the rest and show potential clients why your real estate business is the best choice.
- Give advice. Share advice and tips with your followers on topics related to real estate such as home buying, selling, and managing.
- Integrate with other social platforms. Make sure to link your Snapchat to your other social media platforms like Facebook and Twitter so your followers can easily find your content.
- Respond to comments and questions. Be sure to respond to any comments or questions you receive on Snapchat in a timely manner. This shows potential clients that you are engaged and ready to help them with their real estate needs.
By following these tips, you can create an effective Snapchat strategy for your real estate business and start engaging with potential clients in no time.
How can you use Snapchat to market your real estate listings?
You may be wondering, how can I use this to get a real estate business? In a society where we want everything on demand and prefer video as a medium, Snapchat embodies these things. It allows you to create 10-second endless video/picture blogs for your followers for free.
- Public meetings
- New Listings
- Testimonials
- Promoting the event
- Providing market information etc.
Putting yourself in videos and talking is huge. If you screw up…delete and redo. No pressure. Add links to your website or something else to drive traffic.
Snapchat topics are endless. It also keeps you “in tune” with your followers who you know are watching your videos and pictures. I personally send snaps to my followers when I’m about to teach a class, post a blog or video on my website (like this), and more. I know my followers (realtors and lenders) see this.
Personal Branding – By using this app, you can show people who you are and how you work as a real estate professional. Snapchat allows users to see you in real-life situations, making you appear authentic to potential clients in ways that paid to advertise can’t achieve.
Snapchat’s on-demand geo-filters are a great tool for real estate agents to increase their content engagement. On-Demand Geo-Filters is a Snapchat feature where you can create custom filters that people can use. You can use geo-filters of different locations in your area. This gives you space to connect with the audience and have a greater reach.
How can you use Snapchat to connect with potential buyers?
Buyers want to know and trust the agent they do business with, and Snapchat can help. With Snapchat, agents can interact with potential clients in real-time, answer questions, send listings, and even offer on-demand tours or consultations through the app. It breaks down those agent-client walls and really helps build rapport between the two parties.
While Snapchat is a great tool, it’s not ideal for every business. Before you commit your time and resources to the platform, make sure your target audience is there: According to Omnicore, more than 70% of Snapchat users are under the age of 34. If you have an older following, you may want to focus your marketing efforts on other platforms like Facebook.
If your audience is Gen Z or Millennials, Snapchat is the perfect platform to increase personal branding and engagement.
Before diving into Snapchat marketing, we suggest identifying who your key audience is. After careful analysis, if you determine that your customers are Millennials or Gen Z, you can boldly venture into the world of Snapchat and Snapchat marketing.
