When it comes to high-stakes LinkedIn and Google Ads campaigns, the landing page with appropriate Landing Page Strategies is the star of the show. It’s the final destination where your carefully targeted audience lands after clicking on your ad.
If your landing page is poorly designed or doesn’t match your ad copy, all the money you spent on bids, budgeting, and targeting will go to waste.
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Think of it like this: you’ve just invited a bunch of people to a fancy party at your house. But when they get there, they find a messy living room with no food or drinks. They’re not going to stay long, are they?
The same thing happens when people click on your ad and land on a poorly designed landing page. They’re going to bounce right back to their search results, and you’ll be left with a pile of wasted ad spend.
So, make sure your landing page is the perfect ending to your ad campaign. Make it relevant, engaging, and persuasive. Most importantly, make sure it is easy for people to take the next step, whether that’s signing up for your email list or making a purchase or scheduling a demo.
Here are the 5 best Landing Page strategies that are being tried, tested and given appreciable results.
1. Make Sure Call to Action or Contact Form Is in the Above Section
Your landing page should have a clear and compelling call to action (CTA) that tells visitors what you want them to do. This could be something like signing up for a free trial, downloading a white paper, or scheduling a demo. The CTA should be prominently displayed above the fold, so it’s the first thing visitors see.
Why is this important?
- A strong CTA is essential for guiding visitors towards the desired action. Without a clear CTA, visitors may be unsure of what you want them to do and may simply leave your page.
- Placing the CTA above the fold ensures that it is immediately visible to visitors, increasing the likelihood that they will see it and take action.
Examples:
- If you’re selling a software product, your CTA could be “Sign up for a free trial.”
- If you’re offering a free webinar, your CTA could be “Register now for our free webinar.”
2. Keep It Simple Language as part of best Landing Page strategies
Avoid using jargon or technical terms that your target audience may not understand. Use simple, easy-to-read language that is clear and concise.
Why is this important?
- Using simple language ensures that your message is accessible to a wider audience, including those who may not be familiar with your industry or product.
- Clear and concise language makes it easier for visitors to understand your message and take the desired action.
Examples:
- Instead of saying “Utilize our cutting-edge analytics platform,” say “Get actionable insights from your data.”
- Instead of saying “Leverage our dynamic marketing strategies,” say “Reach more customers with our effective marketing solutions.”
3. Good to Use Topic-Specific Images but Not Some Free Stock Images (Ex- Dashboards for Analytics related B2B business)
Use high-quality images that are relevant to your product or service. Avoid using generic stock images that don’t resonate with your target audience.
Why is this important?
- Relevant images can help to capture visitors’ attention and make your message more memorable.
- Images that are specific to your industry or product can help to establish credibility and trust with your audience.
Examples:
- If you’re selling a product for businesses, use images of people working in a business setting.
- If you’re offering a service that helps businesses with data analysis, use images of dashboards and charts.
4. Keep It Informative
Provide visitors with enough information to make an informed decision about whether or not to take action. This could include things like product benefits, testimonials, and pricing information.
Why is this important?
- Providing enough information helps to build trust with visitors and makes them more likely to take action.
- Testimonials from satisfied customers can provide social proof and encourage others to take action.
Examples:
- If you’re selling a software product, include a list of the product’s features and benefits.
- If you’re offering a consulting service, include a case study that demonstrates your expertise.
5. Pause the Flow on the Page at Which They Need to Ask You for More
Don’t try to cram too much information onto your landing page. Instead, break up the content into digestible chunks and use white space to make the page feel more inviting.
Why is this important?
- Breaking up the text makes it easier for visitors to scan the page and find the information they are looking for.
- White space helps to create a sense of balance and makes the page less overwhelming.
Examples:
- Use headings and subheadings to break up your text.
- Use bullet points or numbered lists to make information easier to scan.
- Use white space between sections of text and images.
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6. Check Page Loading Speed and Keep It Fast
A slow-loading landing page can frustrate visitors and cause them to bounce away. Make sure your page loads quickly, especially on mobile devices.
Why is this important?
- A fast-loading page ensures that visitors have a positive experience and are more likely to stay on your page and take action.
- A slow-loading page can damage your website’s search engine ranking and make it harder to attract organic traffic.
Examples:
- Use tools like Google PageSpeed Insights to test your page’s loading speed and identify areas for improvement.
- Optimize your images to reduce their file size without compromising quality.
- Use a content delivery network
Wrapping up
By following these six best practices, you can create landing pages that are effective in converting visitors into leads or customers. By making sure your landing pages are clear, concise, and relevant, you can give your visitors the information they need to make an informed decision about taking action. Additionally, by optimizing your page loading speed and using high-quality images, you can create a positive user experience that will encourage visitors to stay on your page longer and take the desired action.
