Real estate is a unique industry where advancements in the use of technology and marketing strategies are very much required in competing with the other players in the market.
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Traditional real estate marketing mechanisms like the distribution of palm plates, paper ads, and other stuff are no longer a great way to pitch in required attention but there is always a great and new approach every real estate stakeholder needs to concentrate on and that is none other than social media and video marketing.
Connection between Drone Cameras and Real Estate Digital Marketing
Visualization plays a key role in making potential buyers understand the value of the property they are willing to purchase. If we see in the past, there used to be 3D animation that clearly shows the inner view of the flat that they are going to purchase.
When it comes to selling plots or any farmlands, the aerial view and its surroundings play a key role in completely convincing the customer before they approach you for the price proposal.
Hence if you as a commercial real estate seller, having a drone shot or an HD aerial view of your venture is key and that can be absolutely out-of-the-box thinking.
The Impact of Drone Cameras on Real Estate Marketing
The use of a Drone Camera on a real estate property showcase gives a clear bird’s eye and also a virtual tour to both clients and also the brokers who would like to engage in the sales process of your venture.
In today’s highly competitive market, we have approximately 4 to 5 key competitors in any profitable niche we see, and hence it is required to stay ahead of the competition by any means.
Also Read: How Does Email Marketing Works For Real Estate Companies?
Aerial Photography and Videography
The primary difference between aerial photography and videography is showcasing the clear virtual view of the property and its feasibility of approach whereas traditional videography can be morphed and may be exaggerated as well than the actual thing in the project.
| Aspect | Aerial Photography | Traditional Videography |
|---|---|---|
| Viewpoint | Captured from Above (Bird’s Eye View) | Captured from Ground Level |
| Perspective | Overhead, Comprehensive | Eye-level, Subject-Centric |
| Field of View | Wide Angle, Panoramic | More Limited, Subject-Focused |
| Subject Scale | Captures Large Areas and Landscapes | Emphasizes Details and Close-ups |
| Equipment | Drones, UAVs, Aircraft | Digital or Film Cameras, Tripods |
| Mobility | Covers Large Distances Easily | Limited by Terrain, Requires Movement |
| Costs | Initial Investment in Drone Equipment | Standard Camera Equipment and Accessories |
| Use Cases | Real Estate Marketing, Landscape Photography | Portraits, Events, Still Life, Street Photography |
| Composition Challenges | Incorporates Vast Spaces and Topography | Focuses on Framing, Lighting, and Composition |
| Environmental Impact | Minimal Disruption to Ground Environment | Potential Foot Traffic and Disturbance |
| Accessibility | Reaches Inaccessible or Remote Areas Easily | Limited to Accessible Ground Locations |
| Weather Dependency | Affected by Wind, Rain, and Weather Conditions | Less Sensitive to Weather for Many Genres |
| Dynamic Range | May Have Challenges in Harsh Lighting Conditions | Flexible Range for Various Lighting Conditions |
Advantages of Aerial Views in Real Estate
Drone shots or so-called drone photography provide the best aerial view of your project which may not seen commonly in the market.
The traditional look of your marketing effort may lie in just a brochure, a YouTube video explainer or any other social media stuff but truly this will become a unique approach.
It can also become an excellent selling point as the customer who got convinced to call you after seeing the drone view is almost a half-sold customer.
Also Read: High CPC keywords for Adsense in Real Estate Niche in 2023
Enhanced Property Presentation
A 360-degree view of your property presentation will first satisfy you before it reaches to the customer or so-called potential buyers.
Consider a Brochure, an explainer video, a 3D map, and other documents would support as an addon when your potential customers are already satisfied with the virtual tour they already had with your property.
Increased Engagement and Click-Through Rates
When an ad is served in the social media platforms like Instagram, Facebook, LinkedIn, and others, there will be huge surge in the click through rates and engagement when it comes to posting a drone view aerial view in the ad.
Statistics on Engagement with Drone-Captured Content
| Metric | Percentage Increase |
|---|---|
| Click-Through Rate (CTR) | +25% |
| Social Media Engagement | +30% |
| Time Spent on Property Listings | +40% |
| Conversion Rate | +20% |
| Competitive Advantage in the Market | +15% |
Cost-Effectiveness of Drone Cameras
As of my last knowledge update in January 2024, the prices of drones for real estate aerial view video marketing can vary widely based on the brand, model, features, and capabilities. The drone market is dynamic, and newer models may have been released since then.
Also Read: 10 Tips on How to Use Snapchat for Your Real Estate Business
Additionally, prices can fluctuate due to factors like advancements in technology and market demand.
As a rough estimate:
Consumer-Grade Drones: Entry-level drones suitable for basic aerial photography and video can start from around $500 to $1,000. Examples include models from DJI’s Mavic series.
Prosumer Drones: Drones with advanced features and higher camera quality, suitable for professional use, can range from $1,000 to $2,500. Models like the DJI Phantom series or Autel Robotics EVO series fall into this category.
Professional-Grade Drones: High-end drones with top-notch camera capabilities and additional features may cost $3,000 or more. The DJI Air series drones are examples of drones in this category.
