As we all know, social media is constantly changing and evolving. What worked last year may not work this year and what worked this year may not work next year. So, when it comes to Instagram, when is the best time to post in 2023?
It’s no secret that Instagram is one of the hottest social media platforms out there. This includes everyone from your friends and family to the world’s biggest celebrities. And businesses are quickly realizing the fact that Instagram is a powerful marketing tool.
But to really succeed on Instagram, businesses need to play the game well. And choosing the best time to post on Instagram is to target the time when people view their Instagram accounts, but it doesn’t match the time when most people upload their Instagram content.
If you’re a business owner or marketer looking to get the most out of Instagram, read on to find the best time to post on Instagram for your business.
Best Time to Post on Instagram:
Monday: 6 AM, 10 AM, 10 PM
We all know that Monday is the start of the work week. And while we may not all love our jobs, most of us can at least appreciate the fact that we have a place to go for a living. But what about our social media accounts?
Like our jobs, our social media accounts can be a source of stress or joy. And while we may not all love posting on Instagram, most of us can at least appreciate the fact that we can connect with our friends and family through this platform.
But when is the best time to post on Instagram?
According to a recent study, the best time to post on Instagram is Monday morning at 6 AM, 10 AM or 10 PM.
why
Well, the study found that these are the times when people use the app the most. And since we all know engagement is key on social media, it makes sense to post when people are scrolling through their feed the most.
So if you’re looking to get the most out of your Instagram account, make sure to post on Mondays at 6am, 10am or 10pm.
Tuesday: 2 AM, 4 AM, 9 AM
While Monday is the best day to post on Instagram, Tuesday is a close second.
According to the same study, the best time to post on Instagram on Tuesdays is 2 AM, 4 AM or 9 AM.
Wednesday: 7 AM, 8 AM, 9 AM, 11 AM
Monday and Tuesday are probably the best days to post on Instagram, with Wednesday being the third.
According to the same study, the best time to post on Instagram on Wednesday is 7 AM, 8 AM, 9 AM or 11 AM.
Thursday: 7 AM, 8 AM, 11 PM, 2 PM, 3 PM
While Monday, Tuesday and Wednesday are the best days to post on Instagram, Thursday is the fourth.
According to the same study, the best time to post on Instagram on Thursday is 7 AM, 8 AM, 11 PM, 2 PM or 3 PM.
Friday: 5 AM, 10 AM, 1 PM, 3 PM
Monday, Tuesday, Wednesday and Thursday are the best days to post on Instagram, with Friday being the fifth.
According to the same study, the best time to post on Instagram on Friday is 5 AM, 10 AM, 1 PM or 3 PM.
Saturday: 11 AM, 7 PM, 8 PM
Monday, Tuesday, Wednesday, Thursday and Friday are the best days to post on Instagram, with Saturday being the sixth.
According to the same study, the best time to post on Instagram on Saturday is 11 AM, 7 PM, or 8 PM.
5 Key Considerations When looking for the Best Times to Post on Instagram
Are you looking for the best times to post on Instagram? If you are, you are in the right place! In this blog post, we’ll share with you five important factors you should consider when trying to determine the best times to post on Instagram.
1. Consider your target audience
The first thing you need to consider when trying to determine the best time to post on Instagram is your target audience. After all, the best times to post on Instagram vary depending on who you’re trying to reach with your content.
For example, if you’re trying to reach a general audience, you’ll want to post when people are most active on Instagram. However, if you’re trying to reach a specific niche audience, you’ll want to tailor your posting schedule to fit when that particular audience is most active on the platform.
2. Consider the type of content you’re posting
The second factor you need to consider when trying to determine the best times to post on Instagram is the type of content you’re posting. After all, some types of content perform better than others at certain times.
For example, if you’re posting engaging content that gets people talking, you’ll want to post when people are mostly on their phones and using Instagram. However, if you are posting content that is evergreen in nature, you can get away with posting at any time of the day.
3. Consider the day of the week
The third factor you should consider when trying to determine the best times to post on Instagram is the day of the week. After all, some days of the week are better than others for engagement.
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For example, posts made on Mondays get more engagement than posts made on any other day of the week. This is because people are trying to catch up on what they missed over the weekend and are more likely to be scrolling through their feed on Mondays.
4. Consider the time of day
The fourth consideration you should take into account when trying to determine the best times to post on Instagram is the time of day. After all, the time of day has a big impact on the amount of engagement your content gets.
For example, posts made in the morning get more engagement than posts made in the evening. This can happen because people are on their phone more in the morning and are more likely to see your content in their feed.
5. Consider your own posting schedule
The fifth and final consideration you should take into account when trying to determine the best times to post on Instagram is your own posting schedule. After all, you want to make sure you’re posting at times that are convenient for you and that you’re comfortable with.
For example, if you know you can’t post during the times when people are most active on Instagram, you want to make sure you post at times that are convenient for you. You can use a tool like Sprout Social to help schedule your posts in advance so you don’t have to worry about it.
Keep these five considerations in mind when trying to determine the best times to post on Instagram and you’ll be well on your way to success!
What is the worst time to post on Instagram?
Unfortunately, there is no magic time to post on Instagram that guarantees engagement. However, there are certain times that are generally considered the worst times to post. Here are some of the worst times to post on Instagram, according to experts:
- Late at night: After everyone is in bed, your content is likely to get lost in the shuffle. If you want to be seen, it’s best to post during the day.
- Early morning: Just like late night, early morning is not the best time to post on Instagram. Most people get up and start their day and they’re unlikely to be scrolling through their feed.
- Weekends: Weekends are generally considered the worst time to post on Instagram. Because people usually go out and enjoy their time away from work. If you really want to reach people who are spending time on their phones, weekdays are usually a good bet.
- Mondays: Mondays are often considered the worst day of the week, and that extends to social media. People are back to work and school after the weekend and they’re not in the mood to scroll through their feed. Better wait until later in the week if you want to be spotted.
- Holidays: Posting during holidays is usually a bad idea because people are busy spending time with family and friends. If you want to see your content, it’s best to wait until after the holiday season.
As you can see, there is no right time to post on Instagram. However, there are certain times that are generally considered the worst times to post. If you want to ensure that your content is seen by as many people as possible, it is best not to post at this time.
Conclusion
The best time to post on Instagram in 2023 will depend on a number of factors, including your target audience, the type of content you’re posting, and your goals for your Instagram account. However, there are a few general tips that can help you determine the best time to post.
- First, consider the time zone of your target audience. If most of your followers are in a different time zone than you, consider posting during their peak hours.
- Second, take a look at your own posting history and analyze when your posts have received the most engagement. This will give you a good idea of when your followers are most active on Instagram.
- Finally, experiment with different times and see what works best for you.
There is no one-size-fits-all answer when it comes to the best time to post on Instagram, but by following these tips, you can maximize your chances of success.
