Are you preparing to migrate your website to Google Analytics 4 (GA4) in 2023? Transitioning to a new analytics platform can be a daunting and complex task, but it doesn’t have to be. With a few simple steps and a comprehensive checklist, you can ensure your website migration to GA4 is successful. In this blog post, we’ll provide a detailed look at the Google Analytics 4 migration process and a handy checklist to help you make sure you’ve covered all the essential steps.
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5 Google Analytics 4 Migration Checklists for 2023
With the deadline to upgrade to Google Analytics 4 (GA4) in 2023 fast approaching, it’s important that businesses start preparing for this big change. Google Analytics 4 is a completely new platform, so migrating from Google Universal Analytics (UA) requires careful planning and execution. To make the process easier, we’ve put together five essential Google Analytics 4 migration checklists.
1. Audit of UA accounts and properties
The first step to a successful Google Analytics 4 migration is to audit your UA accounts and properties. This includes verifying that all UA accounts and properties exist, that tracking is enabled, and that all necessary properties are set. You will also need to ensure that all properties are set correctly and that all data is collected accurately.
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2. Manage GA4 user permissions correctly
Google Analytics 4 requires a different set of user permissions compared to UA. It is important to ensure that all user permissions are set correctly and that all users have the correct access levels. This will help ensure a smooth transition and avoid unexpected issues.
3. Check all goals set in UA and migrated to GA4
Goals are an important part of any analytics platform and it’s important to ensure that all goals set in UA are properly migrated to GA4. This includes verifying that all targets are properly configured, all targets are properly tracked, and all targets are properly reported.
4. Link GA4 to other tools like Search Console
Google Analytics 4 has the ability to connect to other Google tools, such as Search Console. This is important to ensure that all data is accurately tracked and reported. It is important to ensure that Search Console is correctly linked to GA4 and that all data is imported correctly.
5. Import historical data into GA4 from Google Universal Analytics
Google Analytics 4 could import historical data from Google Universal Analytics. This is important to ensure that all past data is reported accurately and that all data is tracked correctly. It is important to ensure that all historical data is imported correctly and that all data is accurately tracked.
By following these five Google Analytics 4 migration checklists, businesses can make an easy and effective transition to the new platform and start using all its features. Google Analytics 4 is an amazing tool for tracking and reporting data, and following these checklists will help ensure a smooth transition and successful implementation.
