Author: Abhiram
Head of Marketing at a US-based company. Sharing real-world marketing strategy, demand generation systems, and performance insights from active campaigns.
B2B demand generation is the process of creating interest in and demand for a product or service from existing business…
What does it mean when an email is flagged? Email flags are a way for you to make email easier…
Actively recruiting on LinkedIn refers to actively hunting for and interviewing potential candidates. Recruiters typically use a variety of methods…
Puffery in Advertising: Puffery is an advertising term that refers to exaggerated claims or statements about products or services. The…
Source Candidates on Twitter: Twitter is a great way to source candidates for your next job. You can find candidates…
Conversation analytics is a field of study that uses data analytics to understand how customers interact with businesses, and how…
HVAC Email Marketing is a great way to connect with potential customers and keep them updated on your company’s latest…
Lead nurturing is a marketing strategy that encourages customers to engage with an organization by sending them valuable information, offers,…
In the business world, there are two main ways to advertise: pay-per-click (PPC) and search engine marketing (SEM). PPC is…
In the simplest terms, search engine crawling or indexing is the process that a search engine uses to gather information…