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    5 Best Open Source Self Hosted Email Marketing Platforms

    AbhiramBy No Comments11 Mins Read
    Open Source Self Hosted Email Marketing

    Looking for Open Source Self Hosted Email Marketing? Email marketing is an important part of any business’s marketing strategy. It allows businesses to connect with their customers, build relationships and increase sales. Although there are many email marketing platforms available in the market, some businesses may prefer to use open-source self-hosted email marketing platforms.

    Self-hosted email marketing platforms offer many benefits, including data privacy, customization options, and greater control over cost-effectiveness. In this blog post, we explore the five best open-source self-hosted email marketing platforms that businesses can use to create and manage effective email marketing campaigns.

    We’ll cover their features, benefits, and limitations to help you make an informed decision about which platform best suits your business needs. Whether you’re a small business owner or a marketer, this blog post will provide you with valuable insights into the best open-source self-hosted email marketing platforms available.

    List of 5 Best Open Source Self Hosted Email Marketing Platforms

    Here is a review of the five best open-source self-hosted email marketing platforms, along with their pricing information:

    Mautic: Open Source Marketing Automation

    Mautic is a powerful open-source marketing automation platform that enables businesses to send personalized emails, create landing pages and manage social media campaigns. It offers advanced email marketing features like segmentation, A/B testing, and email tracking. Mautic is free to use, but you pay for hosting and maintenance. The cost of Mautic hosting varies depending on the hosting provider and the plan you choose.

    Here are the pros and cons of using Mautic:

    Pros

    • Powerful automation features: Mautic provides powerful automation features that enable businesses to create complex workflows and trigger emails based on subscriber behavior. This can help businesses save time and increase engagement with their subscribers.
    • Advanced segmentation options: Mautic provides advanced segmentation options that allow businesses to segment their subscribers based on various criteria such as demographics, behavior, and interests. This enables businesses to send highly targeted and relevant emails to their subscribers.
    • Robust reporting and analytics: Mautic provides robust reporting and analytics features that enable businesses to track their email campaign performance, measure ROI, and optimize their campaigns.
    • Customizable: Mautic is highly customizable, and businesses can customize various aspects of the platform to suit their specific needs.
    • Cost-effective: Mautic is free to use, and businesses only need to pay for hosting and maintenance.

    Cons

    • Requires technical expertise: Setting up and managing Mautic requires technical expertise and resources, which can be a challenge for businesses without a dedicated IT team.
    • Resource-intensive: Mautic can be resource-intensive, and businesses may need to invest in a powerful server to ensure that the platform runs smoothly.
    • Limited integrations: Mautic has limited integrations compared to other email marketing platforms, which can be a drawback for businesses that rely on third-party integrations.
    • Limited support: While Mautic has an active community of users who can provide support, the platform does not offer dedicated support like other email marketing platforms.

    Overall, Mautic is a powerful open-source email marketing platform that provides advanced features and customization options. However, it may not be suitable for businesses without technical expertise or resources, and its limited integrations and support may be a drawback for some businesses.

    Also Read: How to Start Affiliate Marketing with No Money (5 Tips)

    Sendy.co

    Open Source Self Hosted Email Marketing

    Sendy is a self-hosted email marketing platform that allows businesses to send newsletters and promotional emails at a low cost. It offers features like list management, email tracking and autoresponder. Sendy price depends on the number of subscribers you have. The cost starts at $59 for a single installation and a one-time fee of $29 for each additional installation.

    Features

    • Sendy.co allows businesses to create and send email campaigns to their subscribers.
    • The platform offers a drag-and-drop email editor that allows users to create emails without any coding knowledge.
    • Sendy.co also supports custom HTML templates for those who want to design their emails from scratch.
    • Users can manage their subscriber lists, segment them based on various criteria, and track their engagement metrics.
    • The platform offers advanced reporting and analytics features that allow users to track opens, clicks, conversions, and more.
    • Sendy.co integrates with several popular email service providers like Amazon SES, Mailgun, and SendGrid.
    • The platform offers a one-time payment model, which means users only pay for the software license and not for each email they send.

    Pros

    • One of the biggest advantages of Sendy.co is its affordable pricing. Users pay a one-time fee for the software license, which is significantly cheaper than other email marketing platforms.
    • Sendy.co offers advanced features like segmentation and analytics that are usually only available on more expensive platforms.
    • The platform has a user-friendly interface that’s easy to navigate, even for beginners.
    • Sendy.co’s integration with Amazon SES allows users to send emails at a fraction of the cost of other email service providers.
    • The platform offers an API that allows users to customize and automate their email campaigns.

    Cons

    • Sendy.co is a self-hosted platform, which means users have to install and maintain it on their own server. This may be a challenge for users who don’t have technical expertise.
    • The platform doesn’t offer phone or live chat support, which may be an issue for users who need immediate assistance.
    • Sendy.co’s interface may not be as visually appealing as other email marketing platforms.
    • The platform doesn’t offer as many integrations as some other email marketing platforms, which may limit its flexibility.

    Overall, Sendy.co is a great email marketing platform for businesses that want advanced features at an affordable price. Its self-hosted model may not be suitable for everyone, but for those who don’t mind managing their own server, it can be an excellent option.

    Sendmails.io

    Open Source Self Hosted Email Marketing

    Sendmails is a self-hosted email marketing platform that offers features like list management, campaign management, and email tracking. It also offers integrations with popular email service providers such as Amazon SES, SendGrid and Mailgun. Sendmails pricing starts at $19 per month for up to 5,000 members and increases based on the number of subscribers.

    Features

    • sendmails.io offers a user-friendly drag-and-drop email builder that allows users to create professional-looking emails without any coding knowledge.
    • The platform allows users to manage their subscriber lists, segment them based on various criteria, and track engagement metrics.
    • Users can also capture leads using the platform’s lead capture forms and landing pages.
    • sendmails.io offers advanced reporting and analytics features that allow users to track opens, clicks, conversions, and more.
    • The platform also offers powerful marketing automation features, including trigger-based campaigns and workflow automation.
    • sendmails.io integrates with several popular third-party applications, including CRMs, e-commerce platforms, and social media platforms.

    Pros

    • sendmails.io is an all-in-one platform, making it easier for businesses to manage their email marketing campaigns, contacts, and automation in one place.
    • The platform’s drag-and-drop email builder is easy to use and does not require any coding knowledge.
    • sendmails.io offers powerful marketing automation features, allowing businesses to send targeted, personalized messages to their subscribers.
    • The platform’s integrations with other popular third-party applications make it easy to connect with other parts of a business’s tech stack.
    • sendmails.io’s pricing is competitive, making it an affordable option for businesses of all sizes.

    Cons

    • While sendmails.io’s email builder is user-friendly, it may not be as customizable as some other platforms that allow for more advanced coding.
    • The platform does not offer a free plan, which may be a downside for businesses with limited budgets.
    • Some users have reported that the platform’s reporting features could be more detailed.
    • sendmails.io’s customer support may not be as responsive as some other email marketing platforms.

    Overall, sendmails.io is an excellent all-in-one email marketing platform that offers powerful automation features at a competitive price. Its drag-and-drop email builder, lead capture forms, and integrations make it easy for businesses to manage their email marketing campaigns in one place. While there are some areas for improvement, sendmails.io is a solid option for businesses of all sizes looking to improve their email marketing strategy.

    phpList

    phpList is open source email marketing software that allows businesses to create and send newsletters, manage subscribers and track campaign performance. It offers features such as segmentation, automation and personalization, as well as built-in spam protection. phpList is free to use, but you pay for hosting and maintenance.

    Features

    • PHPlist allows businesses to create and send email campaigns to their subscribers.
    • The platform offers a user-friendly HTML editor that allows users to create emails without any coding knowledge.
    • PHPlist also supports custom HTML templates for those who want to design their emails from scratch.
    • Users can manage their subscriber lists, segment them based on various criteria, and track their engagement metrics.
    • The platform offers advanced reporting and analytics features that allow users to track opens, clicks, conversions, and more.
    • PHPlist is open-source, which means that users have access to the source code and can customize the platform to fit their specific needs.
    • The platform is free to use, making it an affordable option for businesses with limited budgets.

    Pros

    • One of the biggest advantages of PHPlist is its affordability. Since the platform is open-source and free to use, businesses can save money on their email marketing costs.
    • PHPlist is highly customizable, which allows businesses to tailor the platform to fit their specific needs.
    • The platform has a user-friendly interface that’s easy to navigate, even for beginners.
    • PHPlist’s open-source nature means that businesses have access to a large community of developers and users who can provide support and advice.
    • The platform is highly scalable, making it suitable for businesses of all sizes.

    Cons

    • Since PHPlist is open-source, users will need to install and maintain it on their own server. This may be a challenge for users who don’t have technical expertise.
    • The platform’s email editor may not be as advanced as some other email marketing platforms, which may limit its flexibility.
    • PHPlist’s reporting features may not be as detailed as some other platforms.
    • The platform does not offer as many integrations as some other email marketing platforms, which may limit its functionality.

    Overall, PHPlist is a great email marketing platform for businesses that want an affordable and customizable solution. Its open-source nature allows for greater flexibility and scalability, and its user-friendly interface makes it easy to use for businesses of all levels of technical expertise. However, its lack of some advanced features and integrations may limit its functionality for some businesses.

    OpenEMM

    OpenEMM is a free, open source email marketing platform that offers features such as subscriber management, template creation, and campaign scheduling. It also includes advanced analytics and reporting as well as integration with leading email service providers such as Gmail and Yahoo. OpenEMM is free to use, but you pay for hosting and maintenance.

    Features

    • OpenEMM allows businesses to create and send email campaigns to their subscribers.
    • The platform offers a user-friendly HTML editor that allows users to create emails without any coding knowledge.
    • Users can manage their subscriber lists, segment them based on various criteria, and track engagement metrics.
    • OpenEMM offers advanced reporting and analytics features that allow users to track opens, clicks, conversions, and more.
    • The platform is highly customizable, allowing users to tailor it to fit their specific needs.
    • OpenEMM is free to use, making it an affordable option for businesses with limited budgets.
    • The platform can be integrated with other third-party applications, such as CRMs and social media platforms.

    Pros

    • OpenEMM is an affordable solution for businesses looking for a cost-effective email marketing platform.
    • The platform is highly customizable, which allows businesses to tailor it to fit their specific needs.
    • Since OpenEMM is open source, users have access to the source code and can customize the platform to fit their specific needs.
    • The platform offers advanced reporting and analytics features that allow businesses to track the performance of their email campaigns.
    • OpenEMM can be integrated with other third-party applications, which increases its functionality and makes it more flexible.

    Cons

    • Since OpenEMM is open-source, users will need to install and maintain it on their own server, which may require technical expertise.
    • The platform’s email editor may not be as advanced as some other email marketing platforms, which may limit its flexibility.
    • OpenEMM’s support options may be limited compared to some other platforms.
    • The platform may not offer as many integrations as some other email marketing platforms, which may limit its functionality.

    Overall, OpenEMM is a good email marketing platform for businesses that want an affordable and customizable solution. Its open-source nature allows for greater flexibility and scalability, and its advanced reporting and analytics features make it easy for businesses to track the performance of their email campaigns. However, its lack of some advanced features and integrations, as well as its technical requirements for installation and maintenance, may limit its functionality for some businesses.

    In conclusion, these five open source self-hosted email marketing platforms provide businesses with powerful features and flexibility to create effective email marketing campaigns. The cost of using these platforms varies depending on the hosting and maintenance costs as well as the number of subscribers you have. It is important to choose a platform that fits your business needs and budget.

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    I am Abhiram, a professional with 12 years experience in digital marketing who works on the latest trends and strategies in Digital Marketing as well as sharing my real-life marketing experiences with fellow marketing professionals.

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