March 2024 Core Update? What is it and Is your website traffic going down all of a sudden and unable to figure out what and why? Here you go!! Let’s dive deep and understand what has happened.
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In the ever-evolving landscape of search engine optimization (SEO), Google’s Core Updates stand as fundamental instants that can redefine the rules of digital perceptibility. The March 2024 Core Update has been no exception, sending waves through the SEO community and prompting a re-evaluation of strategies across the board.
Understanding Google Updates
Google Updates: The Core and Spam updates from Google are designed to enhance the user experience by delivering more relevant, high-quality search results. While Spam updates target specific manipulative behaviors, Core Updates are broader, touch on the algorithm’s overall understanding and ranking of web content.
Implications: These updates can significantly shuffle search rankings, with some sites experiencing drops in traffic and others gaining visibility. Website owners must stay informed and adapt their strategies to align with Google’s evolving standards.
So, In layman’s language, what Google is trying to say is that we are trying to improve the search experience of the user by providing them with highly
- Relevant
- Updated
- Unique
- Satisfying the search intent to the maximum
- Covering everything related to the topic
If you feel any of these 5 objectives are missing, you must be the victim of the March 2024 core update.
The Role of User Experience in SEO
User Experience: At the heart of Google’s evaluation lies the user experience. The March 2024 Core Update has placed an even greater emphasis on providing users with smooth, engaging, and valuable interfaces. Sites that prioritize user experience in their design and content are more likely to be pleased with higher rankings.
Strategies: To enhance user experience, focus on site speed, mobile-friendliness, intuitive navigation, and engaging content. Ensure that your site is accessible and provides a positive experience across all devices and platforms.
Considering I have an outdated WordPress theme for my website where I have a very bad Page Speed Insights score, then I might be the victim of the March 2024 Core Update.
For this I need to go for a Paid and Licenced theme from well-known providers like Themeforest and also need to update regularly and check the page speed insights.
This is one part of validating the user experience; the other part is to monitor constantly in GA4 that your overall engagement rate is above 60%, which means less bounce and the user experience is good.
Content Optimization Post-Update
Balancing SEO and Value: Content optimization in the challenge of the Core Update requires a thoughtful balance. While SEO practices remain important, the primary focus should shift to creating content that genuinely serves the user’s needs and interests.
Tips for Optimization: Start by understanding the primary search intent behind your target keywords and then go a step further. Provide comprehensive answers, delve into related topics, and offer unique insights that add real value to your audience.
Gone are the days when we used to insert the top-notch keywords in the first paragraph, 5th paragraph, and the conclusion, so called last paragraph.
Now it’s time to look for the user’s search intent to find the search intent in looking for that topic.
If you are unsure about the search intent of a keyword, You can rely on some tools like https://seo.ai/tools/search-intent which can reduce your efforts in finding the intent.
Traffic Diversification for Stability
In the digital world, relying exclusively on a single source of traffic can be similar to building a house on shifting sands. The March 2024 Core Update serves as a stark reminder of the volatility fundamental in search engine-driven traffic.
Diversifying Traffic Sources: To mitigate this risk, it’s imperative to cultivate a diverse array of traffic sources. This not only insulates your site from the impulses of algorithm changes but also opens up new avenues for audience engagement and growth.
Practical Steps: Begin by exploring social media platforms, guest blogging opportunities, and collaborations with influencers in your niche. Each channel you add acts as a lifeline, ensuring that even if one fluctuates, others can sustain your online presence.
We have a few social bookmarking sites like Reddit, Quora and also others that helps you gain some standard traffic referral sources, I don’t say these links will serve the purpose of SEO but still helps you diversify your sources of traffic.
Building Authority in the Wake of the Update
Fresh content, authority, and trust are more crucial than ever. Google’s algorithms are increasingly sophisticated, capable of discerning the credibility of content and its creators.
Establishing Credibility: To build authority, consistently produce high-quality content that showcases your expertise. Engage with your audience through comments, forums, and social media to build a community around your brand.
Use Google Scholar to find some highly researched articles or thesis to support your writings and also source the credibility of your content.
Sometime you may be the owner of the content when it comes to some real life instances, and at that instances you don’t need to provide any great sources.
Enhancing Trustworthiness: Trust is earned by transparency and consistency. Make sure your site’s about page, contact information, and author bios are clear and accessible. Garnering positive reviews and testimonials can also bolster your site’s reputation.
Upon reading the bio below, it will become clear that I have 12 years experience in the field of digital marketing. I have crossed the paths related to all ups and downs of the SEO algorithm updates and I will draw much of my information from my personal experience.
Key Recovery Strategies
Avoiding Over-Optimization for Ads
The allure of ad revenue can sometimes lead to a cluttered website, detracting from the user experience. Google’s March 2024 Core Update has penalized sites that overdo ads.
Best Practices: To strike the right balance, ensure that ads do not overshadow your content. Use them sparingly and strategically, prioritizing the user’s ability to access information easily.
Providing Value Beyond Search Intent
In the quest to rank well, it’s easy to focus narrowly on search intent. However, providing additional value can set your content apart.
Value-Added Content: Consider what your audience might want to know beyond their initial query. Supplement your content with FAQs, related topics, and actionable advice that enriches their understanding.
Responsible Use of AI-Generated Content
AI has revolutionized content creation, but with great power comes great responsibility. The March 2024 Core Update has brought scrutiny to AI-generated content.
Guidelines for AI Integration: Use AI as a tool, not a crutch. Ensure that AI-generated content is fact-checked and supplemented with original research and insights. This will maintain the integrity and uniqueness of your content.
Keeping Content Fresh and Relevant
Stale content is a recipe for decline, especially in the wake of a Core Update. Regularly revisiting and updating content can keep it performing well.
Content Refresh Schedule: Set a schedule to review and update your content. This not only helps with SEO but also shows your audience that you’re committed to providing current and accurate information.
Conclusion
Recovering from Google’s March 2024 Core Update is not just about quick fixes; it’s about a strategic, long-term approach that prioritizes user experience, content quality, and diversification. By following the strategies outlined in this guide, you can not only bounce back from the update but also build a more robust and resilient online presence.
